Tidbits

  1. Digital signage gives you the ability to instantly update your advertising & presentations, ultimately saving time, manpower & funds. www.digitalsignageresource.com
  2. Digital signage has made it possible for businesses large & small to run dynamic content & advertising.
  3. Digital signage with features such as full-screen displays, split or "framed" screen presentations, slide shows, RSS feeds, video displays & even Live TV!
  4. Touch screens and interactive digital signage are becoming more and more popular and present in the world of advertising.
  5. The large flat panel displays used in digital signage give retail stores an edge in a tight market, and make their stores look and feel ultra-modern.
  6. While the term "digital signage" has taken hold throughout most of the world, some companies and organizations prefer to use the terms "narrowcasting", "screen media", "place-based media", "digital merchandising", "digital media networks", "digital out-of-home" or "captive audience networks
  7. China currently leads the world in the number of digital signage displays deployed, Focus Media Holding alone operating more than 120,000 screens.
  8. Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totalling $6.99 billion in annual revenues in 2008 in the USA.
  9. Digital Signage is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
  10. Most common applications of digital signage:
    • Public information – news, weather and local (location specific) information, such as fire exits and traveller information
    • Internal information - corporate messages, health & safety, news, etc.[4]
    • Advertising – either related to the location the signage is in or just using the audience reach of the screens for general advertising
    • Brand building – in-store digital signage to promote the brand and build a brand identity
    • Influencing customer behaviour – directing customers to different areas, increasing the dwell time on the store premises
    • Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
    • Enhancing the environment – with interactive screens (in the floor for example[5]) or with dynamic way finding Content, is the name used to describe anything designed and displayed on screens. Content can be anything, including text, images, animations, video, audio, and interactivity.
  11. Digital signage relies on good content if it is to work effectively.
  12. According to the Point of Purchase Advertising International (POPAI), approximately 75% of buying decisions are made at the point of purchase.
  13. Digital signage permits you to customize content to your clientele, thereby reaching them when they're most responsive.
  14. According to data cited by Microsoft's Edson, there are approximately 2 million digital signs across the US right now, and that number is expected to grow to 7 million over the next 5 years.
  15. Microsoft’s Edson predicts that the Digital signage industry will deploy 1,000,000 screens every year for the next 5 years in the US Only.
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